The community service team of the Information Systems Doctoral Study Program (DSI) of the Postgraduate School of Diponegoro University (Undip) carried out the activity ”Empowering MSMEs in Karang Village, Karangpandan, Karanganyar Through Digital Marketing to Increase the Competitiveness of Local Products” in Karang Village, Karanganyar Regency, on Last Saturday, November 2 2024.
The team consists of Prof Dr R Rizal Isnanto ST MM MT IPU, ASEAN Eng, Prof Dr Rahmat Gernowo, MSi, Prof Dr Ir Purwanto, DEA Prof Drs Mustafid MEng PhD, and Dr Drs Catur Edi Widodo, MT.
This activity, which was attended by 15 participants representing MSMEs, also involved students and representatives of the DSI Undip Student Association.
According to the team leader, Prof. Rizal Isnanto, this service program aims to empower Micro, Small and Medium Enterprises (MSMEs) in Karang Village, Karangpandan, Karanganyar through implementing digital marketing strategies.
“By utilizing tools such as Facebook Ads Manager and social media, MSMEs are expected to be able to increase the competitiveness of their local products. Activities begin with socialization and initial data collection to understand the specific needs of MSME actors,
